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Title Marketing Subtitle Concepts and Strategies Author info Sally Dibb ... [et al.] Co-authors Dibb Sally
Another authors Simkin Lyndon (Author)
Pride William M. (Author)
Ferrel O.C (Author)
Issue data Boston : Houghton Mifflin Company , 1997. - xxi, 842 s., 25 cm Issue 3rd ed. ISBN 0-395-79005-0 Keywords marketing koncepcie strategia Language English Country United States of America systematics 339.138=111 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 24066 Univerzita Mateja Bela Economic reading room In-Library Use Only 260485 Univerzita Mateja Bela Department of absent lending Title The marketing casebook Subtitle Cases and concepts Author info Sally Dibb and Lyndon Simkin Author Dibb Sally
Co-authors Simkin Lyndon
Issue data Routledge ; New York , 1994. - xi, 270 s., 24 cm Issue 1st ed. ISBN 0-415-08950-6 Note Bibliografia s. 261-263. Slovník. Register Keywords marketing Language English Country United States of America systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 247307 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only