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Title Defining domestic destination attractiveness: Gen-Y and Gen-Z perceptions Author info Kristína Pompurová ... [et al.] Author Pompurová Kristína 1983- (55%) UMBEF01 - Katedra cestovného ruchu
Co-authors Šimočková Ivana 1985- (42%) UMBEF01 - Katedra cestovného ruchu
Rialti Riccardo (3%)
Source document Current issues in tourism. Vol. 27, no. 12 (2024), pp. 2004-2022. - Abingdon : Taylor & Francis Group, 2024 Keywords cestovný ruch - turizmus - tourism destinácie cestovného ruchu percepčné hodnotenie mladé generácie Form. Descr. články - journal articles Language English Country Great Britian Annotation Destination attractiveness influences tourists’ destination choices and may be the most important determinant to visit or revisit a destination. This paper points out four approaches to destination attractiveness and deals with the most common one, the perceptive concept. Since perceived destination attractiveness is affected by familiarity with the destination, the paper focuses on the domestic tourism market. Bearing in mind the heterogeneity of domestic visitors, it focuses on young generations presenting a long-term perspective market. The aim of this study is to assess the perceived domestic destination attractiveness among GenY and GenZ and determine if there is a correlation between overall perceived destination attractiveness and the target market based on belonging to a specific generation. Research methods, combining sociological questioning through questionnaires, indicator of destination attractiveness ratio – DAR (originally designed by authors), importance-performance analysis (IPA), and expert panel were used. The results show that Slovakia and Czechia are attractive to young locals. Differences occur when comparing the perception of destination attractiveness by individual generations. The perceived attractiveness cannot, therefore, be examined on the example of heterogeneous visitors, as it has been common in the scientific literature until now; homogeneity of the target market is imperative. URL Link na zdrojový dokument Public work category ADC No. of Archival Copy 54439 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika Title Online reputation management in destination and hospitality Subtitle what we know, what we need to know Author info eds. Riccardo Rialti ... [et al.] Another authors Rialti Riccardo (Editor) (34%)
Kvítková Zuzana (Editor) (33%)
Makovník Tomáš 1979-2023 (Editor) (33%) UMBEF01 - Katedra cestovného ruchu
Issue data Bingley : Emerald Group Publishing , 2023. - [241 p.] Issue 1. vyd. ISBN 978-1-80382-376-8, 978-1-80382-375-1, 978-1-80382-377-5 Keywords cestovný ruch - turizmus - tourism pohostinstvo - catering trade - pohostinstvá destinácie Form. Descr. editované knihy - edited books Language English Country Great Britian URL Link na zdrojový dokument Public work category FAI No. of Archival Copy 52993 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (3) - PUBLIKAČNÁ ČINNOSŤ Title Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia Document part Chapter 10 Author info Radka Marčeková, Ľubica Šebová, Andrej Malachovský Author Marčeková Radka 1979- (40%) UMBEF01 - Katedra cestovného ruchu
Co-authors Šebová Ľubica 1978- (30%) UMBEF01 - Katedra cestovného ruchu
Malachovský Andrej 1974- (30%) UMBEF01 - Katedra cestovného ruchu
Source document Online reputation management in destination and hospitality : what we know, what we need to know. Pp. 175-194. - Bingley : Emerald Group Publishing, 2023 / Rialti Riccardo ; Kvítková Zuzana ; Makovník Tomáš 1979-2023 Keywords marketing cestovného ruchu - tourism marketing marketingová komunikácia - communication in marketing - marketing communication kúpeľný cestovný ruch - spa tourism recenzie - reviews Form. Descr. kapitoly v knihe - book chapters Language English Country Great Britian URL Link na plný text Public work category ABC No. of Archival Copy 53036 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ Title RIALTI, R., KVÍTKOVÁ, Z., MAKOVNÍK, T. et al. 2023. Online Reputation Management in Destination and Hospitality Par.title Internetové riadenie reputácie v cieľovom mieste a hotelierstve Author info Eva Zabudská Author Zabudská Eva 1998- (100%) UMBEF01 - Katedra cestovného ruchu
Source document Ekonomická revue cestovného ruchu : recenzovaný vedecký časopis Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici. Roč. 56, č. 2 (2023), s. 137-139. - Banská Bystrica : Univerzita Mateja Bela v Banskej Bystrici, 2023 Review document Online reputation management in destination and hospitality , eds. Riccardo Rialti ... [et al.]. - Bingley : Emerald Group Publishing, 2023 Keywords cestovný ruch - turizmus - tourism pohostinstvo - catering trade - pohostinstvá destinácie online priestor - online space - on-line space Form. Descr. recenzie - reviews Language Slovak Country Slovak Republic Public work category EDI No. of Archival Copy 54245 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika Title The electronic word-of-mouth (eWOM) focusing studies on tourism research Document part Chapter 2 Author info Kristína Medeková ... [et al.] Author Medeková Kristína 1997- (34%) UMBEF01 - Katedra cestovného ruchu
Co-authors Pompurová Kristína 1983- (33%) UMBEF01 - Katedra cestovného ruchu
Šimočková Ivana 1985- (33%) UMBEF01 - Katedra cestovného ruchu
Source document Online reputation management in destination and hospitality : what we know, what we need to know. Pp. 29-49. - Bingley : Emerald Group Publishing, 2023 / Rialti Riccardo ; Kvítková Zuzana ; Makovník Tomáš 1979-2023 Keywords cestovný ruch - turizmus - tourism marketing Form. Descr. kapitoly v knihe - book chapters Language English Country Great Britian URL Link na plný text Public work category ABC No. of Archival Copy 52843 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ