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Title Destination brands Subtitle managing place reputation Author info edited by Nigel Morgan ... [et al.] Author Morgan Nigel
Issue data Oxford : Elsevier Butterworth-Heinemann , 2011. - xvii; 370 s. : fotogr., il., tab. Issue 3rd ed. ISBN 978-0-08-096930-5 Note Bibliografické odkazy. Register Keywords destinácie cestovného ruchu destinačný manažment - manažment cieľových miest - destination management marketing destinácií - destination marketing tourist destinations Language English Country Great Britian systematics 338.48 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 Call number Location Sublocation Umiestnenie Info 339299 Univerzita Mateja Bela Department of tourism In-Library Use Only 341556 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Destination branding: creating the unique destination proposition Author info [edited by] Nigel Morgan and Anette Pritchard, Roger Pride Another authors Morgan Nigel (Editor)
Pritchard Annette (Editor)
Pride Roger (Editor)
Issue data Abingdon, Oxon : Routledge , 2010. - 314 s. : il., mp., 24 cm Issue Revised second ed. ISBN 978-1-85617-820-4 Note Bibliogr. odkazy. Reg. Keywords marketing destinácií - destination marketing regionálna politika - regional policy Language English Country Great Britian systematics 338.48-4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 328326 Univerzita Mateja Bela Department of tourism In-Library Use Only