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Title Strategie firemní komunikace Author info Iveta Horáková, Dita Stejskalová, Hana Škapová Author Horáková Iveta
Co-authors Stejskalová Dita
Škapová Hana
Issue data Praha : Managment Press , 2000. - 233 s. Issue 1. vyd. ISBN 80-85943-99-9 Keywords stratégie - strategies komunikácia - communication public relations - styk s verejnosťou - komunikácia s verejnosťou Language Czech Country Czech Republic systematics 316.77 659.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 21478 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Reklama v podnikaní Author info Iveta Horáková, Jaroslav Kohout Author Horáková Iveta
Co-authors Kohout Jaroslav
Issue data Bratislava : FITR - Firma & Trh , 1994. - 120 s. Issue 1. vyd. Keywords podnikanie - business - entrepreneurship reklama reklamné agentúry marketing public relations - styk s verejnosťou - komunikácia s verejnosťou reklama a propagácia - advertising and promotion advertising agencies Language Slovak Country Slovak Republic systematics 659.1:658.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 214877 Univerzita Mateja Bela Department of absent lending 367250 Univerzita Mateja Bela Department of social work In-Library Use Only Title Marketing Subtitle v současné světové praxi Author info Iveta Horáková Author Horáková Iveta
Issue data Praha : GRADA Publishing , 1992. - 365 s. : tab., ilustr., 24 cm Issue [1. vyd.] ISBN 80-85424-83-5 , 80-85424-88-6 Note Bibliografia s. 341-342. Register. Keywords marketing distribúcia - distribution propagácia Language Czech Country Czech Republic systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 book
Call number Location Sublocation Umiestnenie Info 273243 Univerzita Mateja Bela Economic reading room In-Library Use Only 302911 Univerzita Mateja Bela Department of absent lending
