Search results
Title Marketing places and spaces Subtitle advances in culture, tourism and hospitality research Document part Vol. 10 Author info ed. Antónia Correia, Juergen Gnoth, Metin Kozak, Alan Fyall Another authors Correia Antónia (Editor)
Gnoth Juergen (Editor)
Kozak Metin (Editor)
Fyall Alan (Editor)
Issue data Bingley : Emerald Group Publishing Limited , 2015 Issue 1. vyd. ISBN 978-1-78441-940-0, 978-1-78441-939-4 Language English Country Great Britian Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ Title From tourism space to a unique tourism place through a conceptual approach to building a competitive advantage Author info Kamila Borseková, Katarína Petríková, Anna Vaňová Author Borseková Kamila 1984- (34%) UMBEF16 - Výskumné a inovačné centrum
Co-authors Vitálišová Katarína 1985- (33%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Vaňová Anna 1965- (33%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Source document Marketing places and spaces : advances in culture, tourism and hospitality research, Vol. 10. Pp. 155-172. - Bingley : Emerald Group Publishing Limited, 2015 / Correia Antónia ; Gnoth Juergen ; Kozak Metin ; Fyall Alan Keywords konkurenčné výhody - konkurenčná výhoda - competitive advantages koncepčné prístupy unikátne miesta cestovného ruchu competitive advantages conceptual approach unique tourism place Language English Country Great Britian systematics 338.48 URL Link na plný text Public work category AEC No. of Archival Copy 33751 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ Title The role of consumer ethnocentrism in a buy national campaign in a transitioning country: some evidence from Slovakia Author info Kojo Saffu, John H. Walker, Marica Mazurek Author Saffu Kojo (34%)
Co-authors Walker John H. (33%)
Mazureková Marica 1959- (33%) UMBEF14 - Inštitút ekonomických vied
Source document International journal of emerging markets. Vol. 5, No. 2 (2010), p. 203-226. - Bingley : Emerald Group Publishing Limited, 2010 Keywords etnocentrizmus národné hospodárstvo - národná ekonomika - national economy spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour ethnocentrism Headings Geogr. Slovensko Language English Country Great Britian systematics 338 Public work category ADE No. of Archival Copy 21466 Repercussion category CHOVANCOVÁ, Miloslava - SELASE ASAMOAH, Emmanuel - BANDARA WANNINAYAKE, W. M. C. Consumer behaviour and branding: a cross cultural perspective. Žilina : Georg, 2011. [182] s. ISBN 978-80-89401-58-1.
AHMED, Zafar - ANANG, Rosdin - OTHMAN, Nor - SAMBASIVAN, Murali. To purchase or not to purchase US products : role of religiosity, animosity, and ethno-centrism among Malaysian consumers. In Journal of services marketing. ISSN 0887-6045, 2013, vol. 27, no. 7, pp. 551-563.
STREHLAU, Vivian Iara - PONCHIO, Mateus Canniatti - LOEBEL, Eduardo. An assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil. In Brazilian business review. ISSN 1808-2386, 2012, vol. 9, no. 4, pp. 103-126.
BEVAN-DYE, A.L. - GARNETT, A. - de KLERK, N. Materialism, status consumption and consumer ethnocentrism amongst black generation Y students in South Africa. In African journal of business management. ISSN 1993-8233, 2012, vol. 6 (16), pp. 5578-5586.
PILAR, Fernández-Ferrín - BELÉN, Bande-Vilela. Regional ethnocentrism: Antecedents, consequences, and moderating effect. In Food quality and preferences. ISSN 0950-3293, 2013, vol. 30, pp. 299-308.
TESAR, G. - KUADA, J. Marketing management and strategy : an african casebook. [S.l.] : Taylor & Francis, 2013. 258 p. ISBN 978-020307166-3.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ Title International journal of emerging markets Issue data Bingley : Emerald Group Publishing Limited , 2010 ISSN 1746-8809 Year, No. Vol. 5 No. 2 (2010) Language English Country Great Britian Public work category GII Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xsxx References (1) - PUBLIKAČNÁ ČINNOSŤ