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Title Strategic marketing Author info David W. Cravens, Nigel F. Piercy Author Cravens David W.
Co-authors Piercy Nigel F.
Issue data New York : McGraw-Hill , 2003. - xviii, 843 s. : ilustr., tab., 26 cm Issue 7th ed. ISBN 0-07-115161-3 Note Bibliografické odkazy. Menný a vecný register. Keywords marketing rozhodovanie - decision making manažment - management prípadové štúdie - case studies Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 250404 Univerzita Mateja Bela Universal reading room In-Library Use Only Title Marketing Management Author info David W. Crawens, Gerald E. Hills, Robert B. Woodruff Author Cravens David W.
Co-authors Hills Gerald E.
Another authors Woodruff Robert B. (Author)
Issue data Homewood : Irwin , 1987. - xx, 714 s. : il., 24 cm Issue [1st ed.] ISBN 0-256-05547-5 Note Bibliografické odkazy. Register Keywords marketing manažment - management Language English Country United States of America systematics 339.138 005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 262589 Univerzita Mateja Bela Economic reading room In-Library Use Only