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Title Reklama a podpora prodeje Author info Gerard J. Tellis; [překlad Lidmila Janečková, David Janečka, Milan Třaskalík] Author Tellis Gerard J.
Another authors Janečková Lidmila (Translator)
Janečka David (Translator)
Třaskalík Milan (Translator)
Issue data Praha : Grada Publishing , 2000 ; Praha. - 620 s. : obr., tab., 28 cm Issue 1. vyd. Edition Profesionál ISBN 80-7169-997-7 Note Bibliografia. Bibliografické odkazy. Register Keywords reklama reklama a propagácia - advertising and promotion marketingová komunikácia - communication in marketing - marketing communication podpora predaja - sales support Form. Descr. učebnice vysokých škôl - textbooks (higher) Language Czech Country Czech Republic systematics 659.1 658.8:316.77 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 21602 Univerzita Mateja Bela Economic reading room In-Library Use Only 387432 Univerzita Mateja Bela Department of absent lending
