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Title Marketing Author info Courtland L. Bovée, John V. Thill Author Bovée Courtland L.
Co-authors Thill John V.
Issue data New York : McGraw-Hill , c1992. - xxxi, 761 s. : il., príl., 27 cm Issue [1st ed.] Edition McGraw-Hill Series in Marketing ISBN 0-07-006841-0, 0-07-006734-1 Note Bibliografické odkazy. Register Keywords marketing vysokoškolské učebnice - učebnice vysokých škôl Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 262595 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Contemporary Advertising Author info Courtland L. Bovée, William F. Arens Author Bovée Courtland L.
Co-authors Arens William F.
Issue data Homewood : IRWIN , 1992. - 718 s. Issue 4st ed. ISBN 0-256-09196-X Keywords obchod - commerce - trade reklama propagácia Language English Country United States of America systematics 659.1=20 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 book
Call number Location Sublocation Umiestnenie Info 220714 Univerzita Mateja Bela PF Centrum umenia a kultúry Výtvarná výchova In-Library Use Only 220796 Univerzita Mateja Bela Department of absent lending – deposit. Available in 2 days.