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Title Vplyv pandémie Covid 19 na spotrebiteľské nákupné správanie na internete Subtitle diplomová práca Author info Ľubica Gibalová; školiteľ: Peter Laco Author Gibalová Ľubica
Another authors Laco Peter 1975- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra kvantitatívnych metód a informačných systémov , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2023. - 87 s. Keywords online nakupovanie - online shopping internetové obchody - online stores spotrebitelia - consumers spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour covid-19 - koronavírus - Covid-19 (disease) - SARS-CoV-2 disease - Coronavirus disease 2019 Form. Descr. diplomové práce - master’s theses Language Slovak Country Slovak Republic systematics 339:004.738 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0 
book
Title Návyky a správanie spotrebiteľov na internete Subtitle diplomová práca Author info Vladimír Dančík; školiteľ: Peter Laco Author Dančík Vladimír
Another authors Laco Peter 1975- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra kvantitatívnych metód a informačných systémov , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2019. - 74 s. Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour internetové obchodovanie online nakupovanie - online shopping Form. Descr. diplomové práce - master’s theses Language Slovak Country Slovak Republic systematics 336 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Analýza vnímania online nakupovania staršími spotrebiteľmi Subtitle bakalárska práca Author info Patrícia Selecká; školiteľ: Zuzana Huliaková Author Selecká Patrícia
Another authors Huliaková Zuzana 1991- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra ekonomiky a manažmentu podniku , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2018. - 60 s. Keywords online nakupovanie - online shopping online marketing starší spotrebitelia - older consumers Language Slovak Country Slovak Republic systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Consumer behavior and internet Author info Zdenka Musová, Martina Minárová, Eva Poliačiková Author Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Minárová Martina 1973- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Poliačiková Eva 1960- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing identity : online rules, conference proceedings from international scientific conference, Smolenice, 7.-8. 11. 2017, part 2. S. 172-183. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2017 ; Marketing identity conference proceedings from international scientific conference Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour internet - Internet online nakupovanie - online shopping Language English Country Slovak Republic systematics 334 Public work category AFD No. of Archival Copy 42691 Repercussion category KOCIANOVÁ, Anna - SEDLIAČIKOVÁ, Mariana - SCHMIDTOVÁ, Jarmila - MELICHOVÁ, Miroslava - HOGHOVÁ, Lesia. Prerequisites for the development of the wood-processing family enterprises. In Acta facultatis xylologiae Zvolen. ISSN 1336-3824, 2022, vol. 64, no. 2, pp. 133-146.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Title Public relations management in the internet environment Author info J. Závadský, A. Šatanová, E. Hvizdová Author Závadský Ján 1975- (20%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Šatanová Anna (20%)
Hvizdová Eva (60%)
Source document Economic Annals-XXI : research journal. Vol. 165, no. 5-6 (2017), pp. 124-127. - Kiev : Institute of Society Transformation, 2017 Keywords internetové obchody - online stores manažment ľudských zdrojov - human resources management - riadenie ľudských zdrojov online nakupovanie - online shopping public relations - styk s verejnosťou - komunikácia s verejnosťou Language English Country Ukraine systematics 005 Annotation © Institute of Society Transformation, 2017. Introduction. Working with the public is a priority issue for management. It should be not just a one-time act, but long, well planned process. Public relations is a multiform tool for marketing communication, widely used by managers in their business activities. It requires knowledge of marketing, journalism, creativity, and profound knowledge of the Internet environment. In order to keep businesses competitive, it is necessary to invest in the knowledge and skills of managers to upgrade their capabilities to manage relationships with the wide public. In order to understand how the Internet environment transforms views on the business and influences its products, it is important to explore the perception of the Internet environment by the consumers. That is why the purpose of this paper is to examine the views of consumers on the forms and effectiveness of PR on the Internet. Results. We undertook a survey focused on the use of public relations tools in the online environment. It was conducted online in Slovakia from February to March, 2017, and included 357 respondents of different age and social groups. We have established 4 hypotheses. Each hypothesis consisted of a zero and alternative hypotheses. Using correctly selected statistical methods, we sought dependencies among variables based at questionnaire responses. In Hypothesis 1 we examined whether random respondents had knowledge of the concept of «Public Relations», depending on the level of education; in Hypothesis 2 whether there is dependence between the respondent’s gender and paying attention to online advertising; in Hypothesis 3 whether there is dependence between work position and the length of time the respondent spends on the Internet; in Hypothesis 4 we found out which factors, including age, affect respondents when they decide to make e-shop purchases. Conclusion. The research results based at the undertaken survey point to the fact that the most powerful factor in making decision on purchase via e-shop is the price of the product, the credibility of the site, and the communication with the vendor through the chat windows together with the connection with age of the respondents. At the same time, gender does not play a significant role in attention to on-line advertising, and job position in perception of consumers does not influence the amount of time they can spend on the Internet. Our findings show direction for PR strategies development in the Internet and indicate areas of prior attention to businessmen. Public work category ADM No. of Archival Copy 40930 Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika unrecognised
Title My shopping list Author info Joy Olivier Author Olivier Joy
Issue data Loreto : ELI European Language Institute , 2012. - 1 didaktická pomôcka, v krabici 15 x 22 x 4 cm Edition Let's play in English ISBN 978-88-536-1367-7 Note Obsah: 66 kariet, 36 dosiek, 1 návod Keywords angličtina - anglický jazyk - English language nakupovanie - shopping didaktické hry - educational games - didactic games Form. Descr. hry - games Language English Country Italy systematics 37.091.64 811.111 64.033 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
Call number Location Sublocation Umiestnenie Info 385299 Univerzita Mateja Bela Department of English and American studies In-Library Use Only Title E-content for public Author info Ján Hudec, Ivan Šamík Author Hudec Ján 1955- (50%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
Co-authors Šamík Ivan (50%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
Source document Acta Periodica MÜTF : scientific journal of College for Modern Business Studies in Tatabanya. S. 51-61. - Tatabánya : Modern Üzleti Tudományok Főiskolája, 2010 Note Bibl.: s. 151 Keywords e-content ceny - prices optimalizácia - optimization nakupovanie - shopping internet - Internet domácnosť - household supermarkets retail chains Language English Country Hungary systematics 004.031.4 Annotation Res. angl. Public work category ADE No. of Archival Copy 15504 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title ”Za ostatni grosz”, czyli zakupomania wśród studentów. Doniesienie z badań Author info Małgorzata Przybysz-Zaremba Author Przybysz-Zaremba Małgorzata (100%)
Source document „Nowy wspaniały świat?” : moda, konsumpcja i rozrywka jako nowe style życia. S. 158-166. - Toruń : Wydawnictwo Adam Marszałek, 2009 / Muszyński Wojciech ; Olubiński Andrzej ; Jeziński Marek Keywords študenti - students nakupovanie - shopping výskumné správy - research reports Language Polish Country Poland systematics 378 Public work category AED No. of Archival Copy E851 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
article
Title Nákup•ologie Subtitle pravda a lži o tom, proč nakupujeme Author info Martin Lindstrom; [překlad Petra Švambergová] Author Lindstrom Martin
Another authors Švambergová Petra (Translator)
Issue data Brno : Computer Press , 2009. - xiii, 232 s., 23 cm Issue 1. vyd. ISBN 978-80-251-2396-6 Note Nákupologie. - Bibliografia. Register Keywords nakupovanie - shopping spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour marketing Language Czech Country Czech Republic systematics 64.033 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 book
Call number Location Sublocation Umiestnenie Info 310136 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 334912 Univerzita Mateja Bela Department of absent lending Voľný výber - Biznis Title Nákupná činnosť v malom výrobnom podniku Par.title [Purchasing activity in a small production] Subtitle diplomová práca Author info Eva Englérová; vedúci práce: Milan Hudec Author Englérová Eva
Another authors Hudec Milan 1966- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra podnikového hospodárstva , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2005. - 73 s., 4 obr., 12 tab. + Prílohy Note Súbežný názov angl.. - Katedra podnikového hospodárstva Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici Keywords priemyselné podniky - výrobné podniky - industrial enterprises nakupovanie - shopping manufacturing enterprises nákup - purchasing Language Slovak Country Slovak Republic systematics 005.936.3 005.932.2 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info KP 10821 Univerzita Mateja Bela Universal reading room – deposit. Available in 2 days. In-Library Use Only
