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Records found: 24  
Your query: Keywords = "marketing miesta"
  1. TitlePublic branding and marketing
    Subtitlea global viewpoint
    Author infoStaci M. Zavattaro, editor
    Another authors Zavattaro Staci M. (Editor)
    Issue dataCham : Springer Nature Switzerland AG , 2021. - xii, 283 s. : il., tab., 24 cm
    ISBN978-3-030-70504-6
    NoteBibliografické odkazy. Register
    Keywords branding   marketing   marketing miesta - place marketing  
    Form. Descr.kolektívne monografie - collective monographies
    LanguageEnglish
    CountrySwitzerland
    systematics 339.138
    658.8
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    390141Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only
    Public branding and marketing
  2. TitleHandbook on place branding and marketing
    Author infoedited by Adriana Campelo
    Another authors Cambelo Adriana (Editor)
    Issue dataCheltenham, UK : Edward Elgar Publishing , 2019. - xx, 250 s. : fotogr., il., mp., tab., 24 cm
    Issue1st paperback ed.
    ISBN978-1-78471-861-9
    NoteBibliografické odkazy. Register
    Keywords marketing miesta - place marketing   regionálny marketing - regional marketing   marketing  
    Form. Descr.príručky - handbooks
    LanguageEnglish
    CountryGreat Britian
    systematics 339.138
    332.146
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    377421Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only
  3. TitleSmall cities with big dreams
    Subtitlecreative placemaking and branding strategies
    Author infoGreg Richards and Lian Duif
    Author Richards Greg
    Co-authors Duif Lian
    Issue dataNew York, NY : Routledge , 2019. - xvi, 251 s. : fotogr., il., tab., 23 cm
    Issue1st ed.
    ISBN978-0-8153-9166-1
    NoteBibliografické odkazy. Register
    Keywords mestá - cities and towns   malé mestá - small towns   marketing miesta - place marketing  
    Form. Descr.monografie - monographies
    LanguageEnglish
    CountryUnited States of America
    systematics 711.4
    711.435
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    377412Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only
  4. TitlePlace branding for small cities, regions & downtowns
    Subtitlethe essentials for successful destinations
    Author infoBill Baker
    Author Baker Bill
    Issue data[s.l.] : Bill Baker , 2019. - vi, 238 s. : il., 23 cm
    ISBN9781098740900
    NoteBibliografické odkazy
    Keywords marketing miesta - place marketing   malé mestá - small towns   regióny - regions   regionálny marketing - regional marketing  
    Form. Descr.monografie - monographies
    LanguageEnglish
    CountryUnited States of America
    systematics 339.138
    711.435
    332.146
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    377420Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only
  5. TitlePlace marketing
    Author infoAnna Vaňová, Katarína Vitálišová, Kamila Borseková
    Author Vaňová Anna 1965-
    Co-authors Vitálišová Katarína 1985-
    Borseková Kamila 1984- (33%)
    Issue dataBanská Bystrica : Publishing house of the Matej Bel University in Banská Bystrica - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 94 s. : obr. , tab., 25 cm
    ISBN978-80-557-1312-0
    NoteJazyková mutácia: Marketing územia. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2017. ISBN 978-80-557-1296-3. - Bibliografické odkazy
    Keywords marketing územia - territory marketing   marketingový mix - marketing mix   strategický marketing - strategic marketing   vysokoškolské skriptá   marketing miesta - place marketing   university textbooks  
    LanguageEnglish
    CountrySlovak Republic
    systematics 332.146
    658.8:005.21
    (075.8)
    URLPlný text dostupný vo Virtuálnej študovni UMB
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count34, currently available 33, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    363684Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
    363685Univerzita Mateja BelaDepartment of absent lending
    363686Univerzita Mateja BelaDepartment of absent lending
    363687Univerzita Mateja BelaDepartment of absent lending
    363688Univerzita Mateja BelaDepartment of absent lending
    363689Univerzita Mateja BelaDepartment of absent lending
    363690Univerzita Mateja BelaDepartment of absent lending
    363691Univerzita Mateja BelaDepartment of absent lending
    363692Univerzita Mateja BelaDepartment of absent lending
    363693Univerzita Mateja BelaDepartment of absent lending
    363694Univerzita Mateja BelaDepartment of absent lending
    363695Univerzita Mateja BelaDepartment of absent lending
    363696Univerzita Mateja BelaDepartment of absent lending
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    363699Univerzita Mateja BelaDepartment of absent lending
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    363702Univerzita Mateja BelaDepartment of absent lending
    363703Univerzita Mateja BelaDepartment of absent lending
    363704Univerzita Mateja BelaDepartment of absent lending
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    363714Univerzita Mateja BelaDepartment of absent lending
    363715Univerzita Mateja BelaDepartment of absent lending
    363716Univerzita Mateja BelaDepartment of absent lending
    363717Univerzita Mateja BelaDepartment of absent lending
  6. TitlePlace marketing
    Author infoAnna Vaňová, Katarína Vitálišová, Kamila Borseková
    Author Vaňová Anna 1965- (34%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
    Co-authors Vitálišová Katarína 1985- (33%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
    Borseková Kamila 1984- (33%) UMBEF16 - Výskumné a inovačné centrum
    Another authors Nagyová Ľudmila (Recenzent)
    Kožiak Radoslav 1978- (Recenzent)
    Issue dataBanská Bystrica : Vydavateľstvo Mateja Bela - Belianum , 2017. - 96 s.
    Issue1. vyd.
    ISBN978-80-557-1312-0
    NoteJazyková mutácia: Marketing územia. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2017. 98 s. ISBN 978-80-557-1296-3.
    Keywords marketing miesta - place marketing   hospodárska súťaž - competition   marketingový mix - marketing mix  
    LanguageEnglish
    CountrySlovak Republic
    systematics 33
    Public work category BCI
    No. of Archival Copy40527
    Repercussion category TURECKOVA, Kamila - NEVIMA, Jan - DUDA, Danuta - TULEJA, Pavel. Latent structures of brownfield regeneration : a case study of regions of the Czech Republic. In Journal of cleaner production. ISSN 0959-6526, 2021, vol. 311, art. no. 127478.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

    unrecognised

  7. TitleMarketing územia
    Author infoAnna Vaňová, Katarína Vitálišová, Kamila Borseková
    Author Vaňová Anna 1965-
    Co-authors Vitálišová Katarína 1985-
    Another authors Borseková Kamila 1984- (Author)
    Issue dataBanská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 96 s. : obr., tab., 25 cm
    ISBN978-80-557-1296-3
    NoteJazyková mutácia: Place marketing. Banská Bystrica : Publishing house of the Matej Bel University in Banská Bystrica - Belianum, 2017. ISBN 978-80-557-1312-0. - Bibliografické odkazy
    Keywords marketing územia - territory marketing   marketingový mix - marketing mix   strategický marketing - strategic marketing   vysokoškolské skriptá   marketing miesta - place marketing   university textbooks  
    LanguageSlovak
    CountrySlovak Republic
    systematics 332.146
    658.8:005.21
    (075.8)
    URLPlný text dostupný vo Virtuálnej študovni UMB
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count34, currently available 32, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    363752Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
    363753Univerzita Mateja BelaDepartment of absent lendingvypož. (until 12.07.2024)
    363754Univerzita Mateja BelaDepartment of absent lending
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    363775Univerzita Mateja BelaDepartment of absent lending
    363776Univerzita Mateja BelaDepartment of absent lending
    363777Univerzita Mateja BelaDepartment of absent lending
    363778Univerzita Mateja BelaDepartment of absent lending
    363779Univerzita Mateja BelaDepartment of absent lending
    363780Univerzita Mateja BelaDepartment of absent lending
    363781Univerzita Mateja BelaDepartment of absent lending
    363782Univerzita Mateja BelaDepartment of absent lending
    363783Univerzita Mateja BelaDepartment of absent lending
    363784Univerzita Mateja BelaDepartment of absent lending
    363785Univerzita Mateja BelaDepartment of absent lending
  8. TitlePlace marketing, public and nonprofit marketing: case studies
    Author infoAnna Vaňová, Katarína Vitálišová, Kamila Borseková
    Author Vaňová Anna 1965- (33%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
    Co-authors Vitálišová Katarína 1985- (34%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
    Borseková Kamila 1984- (33%) UMBEF16 - Výskumné a inovačné centrum
    Another authors Nagyová Ľudmila (Recenzent)
    Kožiak Radoslav 1978- (Recenzent)
    Issue dataBanská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum , 2017. - 98 s.
    Issue1. vyd.
    ISBN978-80-557-1313-7
    NoteVyšlo aj v jazykovej mutácii: Prípadové štúdie z marketingu územia, z verejného a neziskového marketingu. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2017. 100 s. ISBN 978-80-557-1297-0
    Keywords marketing miesta - place marketing   neziskový marketing - nonprofit marketing   public marketing  
    LanguageEnglish
    CountrySlovak Republic
    systematics 33
    Public work category BCI
    No. of Archival Copy40528
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

    unrecognised

  9. TitlePrípadové štúdie z marketingu územia, z verejného a neziskového marketingu
    Author infoAnna Vaňová, Katarína Vitálišová, Kamila Borseková
    Author Vaňová Anna 1965-
    Co-authors Vitálišová Katarína 1985-
    Borseková Kamila 1984-
    Issue dataBanská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 99 s. : obr., tab., 25 cm
    ISBN978-80-557-1297-0
    NoteJazyková mutácia: Place marketing, public and nonprofit marketing: case studies. Banská Bystrica : Publishing house of the Matej Bel University in Banská Bystrica - Belianum, 2017. ISBN 978-80-557-1313-7. - Bibliografické odkazy
    Keywords marketing územia - territory marketing   neziskový marketing - nonprofit marketing   marketing verejných služieb   marketingová komunikácia - communication in marketing - marketing communication   vysokoškolské skriptá   marketing miesta - place marketing   public marketing   university textbooks  
    LanguageSlovak
    CountrySlovak Republic
    systematics 332.146
    334.012.46:658.8
    334.012.33:658.8
    658.8:316.77
    (075.8)
    URLPlný text dostupný vo Virtuálnej študovni UMB
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count34, currently available 33, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    363718Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
    363719Univerzita Mateja BelaDepartment of absent lending
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    363750Univerzita Mateja BelaDepartment of absent lending
    363751Univerzita Mateja BelaDepartment of absent lending
  10. TitlePlace marketing, public and nonprofit marketing: case studies
    Author infoAnna Vaňová, Katarína Vitálišová, Kamila Borseková
    Author Vaňová Anna 1965-
    Co-authors Vitálišová Katarína 1985-
    Borseková Kamila 1984-
    Issue dataBanská Bystrica : Publishing house of the Matej Bel University in Banská Bystrica - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 98 s. : obr., tab., 25 cm
    ISBN978-80-557-1313-7
    NoteJazyková mutácia: Prípadové štúdie z marketingu územia, z verejného a neziskového marketingu. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2017. ISBN 978-80-557-1297-0. - Bibliografické odkazy
    Additional Variant TitlesPlace marketing, public and non-profit marketing: case studies
    Keywords marketing územia - territory marketing   neziskový marketing - nonprofit marketing   marketing verejných služieb   marketingová komunikácia - communication in marketing - marketing communication   vysokoškolské skriptá   marketing miesta - place marketing   public marketing   university textbooks  
    LanguageEnglish
    CountrySlovak Republic
    systematics 332.146
    334.012.46:658.8
    334.012.33:658.8
    658.8:316.77
    (075.8)
    URLPlný text dostupný vo Virtuálnej študovni UMB
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count34, currently available 33, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    363786Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
    363787Univerzita Mateja BelaDepartment of absent lending
    363788Univerzita Mateja BelaDepartment of absent lending
    363789Univerzita Mateja BelaDepartment of absent lending
    363790Univerzita Mateja BelaDepartment of absent lending
    363791Univerzita Mateja BelaDepartment of absent lending
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    363819Univerzita Mateja BelaDepartment of absent lending

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