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Title Význam Oravského hradu pre rozvoj obce Oravský podzámok z pohľadu marketingu územia Subtitle diplomová práca Author info Katarína Zelinková; školiteľ: Katarína Vitálišová Author Zelinková Katarína
Another authors Vitálišová Katarína 1985- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra verejnej ekonomiky a regionálneho rozvoja , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2019. - 104 s. Corporation keywords Oravský hrad, Oravský Podzámok, Slovensko
Keywords marketing územia - territory marketing marketingový mix územia - marketing mix of the territory Headings Geogr. Oravský Podzámok (Slovensko) Orava (Slovensko : oblasť) Form. Descr. diplomové práce - master’s theses Language Slovak Country Slovak Republic systematics 338.48 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 
book
Title Oravský hrad ako súčasť produktu marketingu územia Subtitle bakalárska práca Author info Katarína Zelinková; školiteľ: Katarína Vitálišová Author Zelinková Katarína
Another authors Vitálišová Katarína 1985- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra verejnej ekonomiky a regionálneho rozvoja , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2017. - 2 s. Corporation keywords Oravský hrad, Oravský Podzámok, Slovensko
Keywords marketing územia - territory marketing marketingový mix územia - marketing mix of the territory produkty cestovného ruchu - tourism products Headings Geogr. Orava (Slovensko : oblasť) Language Slovak Country Slovak Republic systematics 338.48 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Place marketing Author info Anna Vaňová, Katarína Vitálišová, Kamila Borseková Author Vaňová Anna 1965-
Co-authors Vitálišová Katarína 1985-
Borseková Kamila 1984- (33%)
Issue data Banská Bystrica : Publishing house of the Matej Bel University in Banská Bystrica - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 94 s. : obr. , tab., 25 cm ISBN 978-80-557-1312-0 Note Jazyková mutácia: Marketing územia. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2017. ISBN 978-80-557-1296-3. - Bibliografické odkazy Keywords marketing územia - territory marketing marketingový mix - marketing mix strategický marketing - strategic marketing vysokoškolské skriptá marketing miesta - place marketing university textbooks Language English Country Slovak Republic systematics 332.146 658.8:005.21 (075.8) URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 34, currently available 33, at library only 1 
unrecognised
Call number Location Sublocation Umiestnenie Info 363684 Univerzita Mateja Bela Economic reading room In-Library Use Only 363685 Univerzita Mateja Bela Department of absent lending 363686 Univerzita Mateja Bela Department of absent lending 363687 Univerzita Mateja Bela Department of absent lending 363688 Univerzita Mateja Bela Department of absent lending 363689 Univerzita Mateja Bela Department of absent lending 363690 Univerzita Mateja Bela Department of absent lending 363691 Univerzita Mateja Bela Department of absent lending 363692 Univerzita Mateja Bela Department of absent lending 363693 Univerzita Mateja Bela Department of absent lending 363694 Univerzita Mateja Bela Department of absent lending 363695 Univerzita Mateja Bela Department of absent lending 363696 Univerzita Mateja Bela Department of absent lending 363697 Univerzita Mateja Bela Department of absent lending 363698 Univerzita Mateja Bela Department of absent lending 363699 Univerzita Mateja Bela Department of absent lending 363700 Univerzita Mateja Bela Department of absent lending 363701 Univerzita Mateja Bela Department of absent lending 363702 Univerzita Mateja Bela Department of absent lending 363703 Univerzita Mateja Bela Department of absent lending 363704 Univerzita Mateja Bela Department of absent lending 363705 Univerzita Mateja Bela Department of absent lending 363706 Univerzita Mateja Bela Department of absent lending 363707 Univerzita Mateja Bela Department of absent lending 363708 Univerzita Mateja Bela Department of absent lending 363709 Univerzita Mateja Bela Department of absent lending 363710 Univerzita Mateja Bela Department of absent lending 363711 Univerzita Mateja Bela Department of absent lending 363712 Univerzita Mateja Bela Department of absent lending 363713 Univerzita Mateja Bela Department of absent lending 363714 Univerzita Mateja Bela Department of absent lending 363715 Univerzita Mateja Bela Department of absent lending 363716 Univerzita Mateja Bela Department of absent lending 363717 Univerzita Mateja Bela Department of absent lending Title Marketing územia Author info Anna Vaňová, Katarína Vitálišová, Kamila Borseková Author Vaňová Anna 1965-
Co-authors Vitálišová Katarína 1985-
Another authors Borseková Kamila 1984- (Author)
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 96 s. : obr., tab., 25 cm ISBN 978-80-557-1296-3 Note Jazyková mutácia: Place marketing. Banská Bystrica : Publishing house of the Matej Bel University in Banská Bystrica - Belianum, 2017. ISBN 978-80-557-1312-0. - Bibliografické odkazy Keywords marketing územia - territory marketing marketingový mix - marketing mix strategický marketing - strategic marketing vysokoškolské skriptá marketing miesta - place marketing university textbooks Language Slovak Country Slovak Republic systematics 332.146 658.8:005.21 (075.8) URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 34, currently available 32, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 363752 Univerzita Mateja Bela Economic reading room In-Library Use Only 363753 Univerzita Mateja Bela Department of absent lending vypož. (until 12.07.2024) 363754 Univerzita Mateja Bela Department of absent lending 363755 Univerzita Mateja Bela Department of absent lending 363756 Univerzita Mateja Bela Department of absent lending 363757 Univerzita Mateja Bela Department of absent lending 363758 Univerzita Mateja Bela Department of absent lending 363759 Univerzita Mateja Bela Department of absent lending 363760 Univerzita Mateja Bela Department of absent lending 363761 Univerzita Mateja Bela Department of absent lending 363762 Univerzita Mateja Bela Department of absent lending 363763 Univerzita Mateja Bela Department of absent lending 363764 Univerzita Mateja Bela Department of absent lending 363765 Univerzita Mateja Bela Department of absent lending 363766 Univerzita Mateja Bela Department of absent lending 363767 Univerzita Mateja Bela Department of absent lending 363768 Univerzita Mateja Bela Department of absent lending 363769 Univerzita Mateja Bela Department of absent lending 363770 Univerzita Mateja Bela Department of absent lending 363771 Univerzita Mateja Bela Department of absent lending 363772 Univerzita Mateja Bela Department of absent lending 363773 Univerzita Mateja Bela Department of absent lending 363774 Univerzita Mateja Bela Department of absent lending 363775 Univerzita Mateja Bela Department of absent lending 363776 Univerzita Mateja Bela Department of absent lending 363777 Univerzita Mateja Bela Department of absent lending 363778 Univerzita Mateja Bela Department of absent lending 363779 Univerzita Mateja Bela Department of absent lending 363780 Univerzita Mateja Bela Department of absent lending 363781 Univerzita Mateja Bela Department of absent lending 363782 Univerzita Mateja Bela Department of absent lending 363783 Univerzita Mateja Bela Department of absent lending 363784 Univerzita Mateja Bela Department of absent lending 363785 Univerzita Mateja Bela Department of absent lending Title Prípadové štúdie z marketingu územia, z verejného a neziskového marketingu Author info Anna Vaňová, Katarína Vitálišová, Kamila Borseková Author Vaňová Anna 1965-
Co-authors Vitálišová Katarína 1985-
Borseková Kamila 1984-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 99 s. : obr., tab., 25 cm ISBN 978-80-557-1297-0 Note Jazyková mutácia: Place marketing, public and nonprofit marketing: case studies. Banská Bystrica : Publishing house of the Matej Bel University in Banská Bystrica - Belianum, 2017. ISBN 978-80-557-1313-7. - Bibliografické odkazy Keywords marketing územia - territory marketing neziskový marketing - nonprofit marketing marketing verejných služieb marketingová komunikácia - communication in marketing - marketing communication vysokoškolské skriptá marketing miesta - place marketing public marketing university textbooks Language Slovak Country Slovak Republic systematics 332.146 334.012.46:658.8 334.012.33:658.8 658.8:316.77 (075.8) URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 34, currently available 33, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 363718 Univerzita Mateja Bela Economic reading room In-Library Use Only 363719 Univerzita Mateja Bela Department of absent lending 363720 Univerzita Mateja Bela Department of absent lending 363721 Univerzita Mateja Bela Department of absent lending 363722 Univerzita Mateja Bela Department of absent lending 363723 Univerzita Mateja Bela Department of absent lending 363724 Univerzita Mateja Bela Department of absent lending 363725 Univerzita Mateja Bela Department of absent lending 363726 Univerzita Mateja Bela Department of absent lending 363727 Univerzita Mateja Bela Department of absent lending 363728 Univerzita Mateja Bela Department of absent lending 363729 Univerzita Mateja Bela Department of absent lending 363730 Univerzita Mateja Bela Department of absent lending 363731 Univerzita Mateja Bela Department of absent lending 363732 Univerzita Mateja Bela Department of absent lending 363733 Univerzita Mateja Bela Department of absent lending 363734 Univerzita Mateja Bela Department of absent lending 363735 Univerzita Mateja Bela Department of absent lending 363736 Univerzita Mateja Bela Department of absent lending 363737 Univerzita Mateja Bela Department of absent lending 363738 Univerzita Mateja Bela Department of absent lending 363739 Univerzita Mateja Bela Department of absent lending 363740 Univerzita Mateja Bela Department of absent lending 363741 Univerzita Mateja Bela Department of absent lending 363742 Univerzita Mateja Bela Department of absent lending 363743 Univerzita Mateja Bela Department of absent lending 363744 Univerzita Mateja Bela Department of absent lending 363745 Univerzita Mateja Bela Department of absent lending 363746 Univerzita Mateja Bela Department of absent lending 363747 Univerzita Mateja Bela Department of absent lending 363748 Univerzita Mateja Bela Department of absent lending 363749 Univerzita Mateja Bela Department of absent lending 363750 Univerzita Mateja Bela Department of absent lending 363751 Univerzita Mateja Bela Department of absent lending Title Place marketing, public and nonprofit marketing: case studies Author info Anna Vaňová, Katarína Vitálišová, Kamila Borseková Author Vaňová Anna 1965-
Co-authors Vitálišová Katarína 1985-
Borseková Kamila 1984-
Issue data Banská Bystrica : Publishing house of the Matej Bel University in Banská Bystrica - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 98 s. : obr., tab., 25 cm ISBN 978-80-557-1313-7 Note Jazyková mutácia: Prípadové štúdie z marketingu územia, z verejného a neziskového marketingu. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2017. ISBN 978-80-557-1297-0. - Bibliografické odkazy Additional Variant Titles Place marketing, public and non-profit marketing: case studies Keywords marketing územia - territory marketing neziskový marketing - nonprofit marketing marketing verejných služieb marketingová komunikácia - communication in marketing - marketing communication vysokoškolské skriptá marketing miesta - place marketing public marketing university textbooks Language English Country Slovak Republic systematics 332.146 334.012.46:658.8 334.012.33:658.8 658.8:316.77 (075.8) URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 34, currently available 33, at library only 1 
unrecognised
Call number Location Sublocation Umiestnenie Info 363786 Univerzita Mateja Bela Economic reading room In-Library Use Only 363787 Univerzita Mateja Bela Department of absent lending 363788 Univerzita Mateja Bela Department of absent lending 363789 Univerzita Mateja Bela Department of absent lending 363790 Univerzita Mateja Bela Department of absent lending 363791 Univerzita Mateja Bela Department of absent lending 363792 Univerzita Mateja Bela Department of absent lending 363793 Univerzita Mateja Bela Department of absent lending 363794 Univerzita Mateja Bela Department of absent lending 363795 Univerzita Mateja Bela Department of absent lending 363796 Univerzita Mateja Bela Department of absent lending 363797 Univerzita Mateja Bela Department of absent lending 363798 Univerzita Mateja Bela Department of absent lending 363799 Univerzita Mateja Bela Department of absent lending 363800 Univerzita Mateja Bela Department of absent lending 363801 Univerzita Mateja Bela Department of absent lending 363802 Univerzita Mateja Bela Department of absent lending 363803 Univerzita Mateja Bela Department of absent lending 363804 Univerzita Mateja Bela Department of absent lending 363805 Univerzita Mateja Bela Department of absent lending 363806 Univerzita Mateja Bela Department of absent lending 363807 Univerzita Mateja Bela Department of absent lending 363808 Univerzita Mateja Bela Department of absent lending 363809 Univerzita Mateja Bela Department of absent lending 363810 Univerzita Mateja Bela Department of absent lending 363811 Univerzita Mateja Bela Department of absent lending 363812 Univerzita Mateja Bela Department of absent lending 363813 Univerzita Mateja Bela Department of absent lending 363814 Univerzita Mateja Bela Department of absent lending 363815 Univerzita Mateja Bela Department of absent lending 363816 Univerzita Mateja Bela Department of absent lending 363817 Univerzita Mateja Bela Department of absent lending 363818 Univerzita Mateja Bela Department of absent lending 363819 Univerzita Mateja Bela Department of absent lending Title Propagácia vybraného územia prostredníctvom internetu Subtitle diplomová práca Author info Rastislav Kubányi; školiteľ: Katarína Vitálišová Author Kubányi Rastislav
Another authors Vitálišová Katarína 1985- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra verejnej ekonomiky a regionálneho rozvoja , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2015. - 60 s. Keywords marketingová komunikácia - communication in marketing - marketing communication marketing územia - territory marketing internetový marketing - internet marketing Language Slovak Country Slovak Republic systematics 351 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Marketingová stratégia mesta Remeš zameraná na priťahovanie podnikov a investorov Subtitle diplomová práca Author info Irena Chvátalová; školiteľ: Anna Vaňová Author Chvátalová Irena
Another authors Vaňová Anna 1965- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra verejnej ekonomiky a regionálneho rozvoja , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2015. - 77 s. Keywords marketingové stratégie - marketing strategy marketing územia - territory marketing analýza SWOT - SWOT analysis marketing mesta - city marketing Language Slovak Country Slovak Republic systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Konkurenčná výhoda založená na zdrojoch regiónu a ich využitie pre jeho rozvoj (na príklade regiónu Champagne - Ardenne) Atouts concurrentiels des ressources de la région et leur utilisation pour son développement Subtitle diplomová práca Author info Martina Červená; školiteľ: Anna Vaňová Author Červená Martina
Another authors Vaňová Anna 1965- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra verejnej ekonomiky a regionálneho rozvoja , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2013. - 96 s. Keywords konkurenčná výhoda územia marketing územia - territory marketing trhová pozícia územia Language Slovak Country Slovak Republic systematics 351 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Marketing mesta Zvolen zameraný na podnikateľské subjekty Subtitle diplomová práca Author info Katarína Obická; školiteľ: Anna Vaňová Author Obická Katarína
Another authors Vaňová Anna 1965- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra verejnej ekonomiky a regionálneho rozvoja , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2012. - 82 s. Keywords miestne a regionálne samosprávy územný rozvoj - rozvoj území - rozvoj územia - territorial development marketing územia - territory marketing strategické marketingové plánovanie - strategic marketing planning Headings Geogr. Zvolen (Slovensko) Language Slovak Country Slovak Republic systematics 339.146.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
