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Title Innovation Diffusion Models of new Product Acceptance Author info Edited by Vijay Mahajan, Yoram Wind Another authors Mahajan Vijay (Editor)
Wind Yoram (Editor)
Issue data Cambridge : Ballinger Publishing Company , 1986. - xvi, 318 s. : il., 23 cm Issue [1st ed.] Edition Series on econometric and management sciences , Vol. 5 ISBN 0-88730-076-6 Note Bibliog. odkazy s. 281-299. Register Keywords nové produkty - new products marketing zborníky konferencií Language English Country United States of America systematics 51 519.87 061.3 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 300683 Univerzita Mateja Bela Department of quantitative methods and information systems In-Library Use Only