1. Jak psát reklamní text
| Title | Jak psát reklamní text |
|---|---|
| Author info | Zdeněk Křížek, Ivan Crha |
| Author | Křížek Zdeněk |
| Co-authors | Crha Ivan |
| Issue data | Praha : Grada Publishing , 2012. - 220 s., 24 cm |
| Issue | 4., aktual. a dopl. vyd. |
| Edition | Marketing |
| ISBN | 978-80-247-4061-4 |
| Note | Bibliografia s. 217-220 |
| Keywords | reklamné texty - advertising copy marketingová komunikácia - communication in marketing - marketing communication reklama a propagácia - advertising and promotion |
| Form. Descr. | príručky - handbooks |
| Language | Czech |
| Country | Czech Republic |
| systematics | 659.131.2 |
| 658.8:316.77 | |
| 659.1 | |
| Catal.org. | BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici |
| Database | xkni - BOOKS |
| Copy count | 3, currently available 1, at library only 2 |