Number of the records: 1  

Psychologie reklamy

  1. TitlePsychologie reklamy
    Subtitleúčinnost reklamy, erotické prvky, motiv strachu, působení barev
    Author infoJitka Vysekalová, Růžena Komárková
    Author Vysekalová Jitka
    Co-authors Komárková Růžena
    Issue dataPraha : Grada Publishing , 2001. - 228 s. : obr., tab., 23 cm
    Issue1. vyd.
    Edition Expert
    ISBN80-247-9067-X
    NoteBibliografia
    Keywords psychológia reklamy - psychology of advertising   reklama a propagácia - advertising and promotion  
    Form. Descr.príručky - handbooks
    LanguageCzech
    CountryCzech Republic
    systematics 659.1:159.9
    159.98
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count7, currently available 5, at library only 2
    Call numberLocationSublocationUmiestnenieInfo
    21073Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
    238094Univerzita Mateja BelaDepartment of absent lending – deposit. Available in 2 days.
    243499Univerzita Mateja BelaDepartment of psychologyIn-Library Use Only
    387575Univerzita Mateja BelaDepartment of absent lending
    387598Univerzita Mateja BelaDepartment of absent lending
    387599Univerzita Mateja BelaDepartment of absent lending
    388192Univerzita Mateja BelaDepartment of absent lending

Number of the records: 1  

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