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Basic Marketing

  1. TitleBasic Marketing
    Author infoJerome E. McCarthy, William D.,Jr. Perreault
    Author McCarthy Jerome E.
    Co-authors Perreault William D.
    Issue dataHomewood : IRWIN , 1993. - 763 s.
    Issue11th ed.
    ISBN0-256-10509-X
    Keywords marketing   aplikácie - applications   prieskum trhu   zákazníci - customers   výrobky - products   ceny - prices   reklama  
    LanguageEnglish
    CountryUnited States of America
    systematics 339.138=20
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
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    Call numberLocationSublocationUmiestnenieInfo
    222004Univerzita Mateja BelaDepartment of psychologyIn-Library Use Only

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