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Trhový podiel návštevníkov z rusky hovoriacich krajín na cestovnom ruchu v Slovenskej republike
Title Trhový podiel návštevníkov z rusky hovoriacich krajín na cestovnom ruchu v Slovenskej republike Par.title Market share of the tourists from Russian speaking countries on Slovak tourism market Author info Jana Kučerová, Elena Šebová Author Kučerová Jana 1955-2022 (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Šebová Elena 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Místní bohatství a cestovní ruch : recenzovaný sborník z mezinárodní konference Aktuální problémy cestovního ruchu, Jihlava 24. - 25. února 2016. CD-ROM, s. 227-233. - Jihlava : Vysoká škola polytechnická, 2016 ; Aktuální problémy cestovního ruchu medzinárodná konferencia Keywords cestovný ruch - turizmus - tourism trhové podiely Headings Geogr. Bielorusko Rusko Language Slovak Country Czech Republic systematics 33 Annotation The proper marketing is based on the knowledge of the tourism demand and target groups and influencing factors. The objective of the paper is to identify the relationship between the market share of the visitors from Russian speaking countries (Russia, Belaruss, Ukraine) on the tourism market in Slovakia and its development in the period 2004 2014 and the development of the average incomes of the inhabitants of these generating markets. We test the hypothesis, that this share is highly influenced by the development of the average income of the inhabitants in these countries. The hypothesis is verified by means of SPSS software and Person Chi-sqaure test. There is relativelly high direct dependance between these indicators, means the number of visitors from Russian speaking countries in Slovakia is not influenced just by marketing of the destination in these countries, but is highly dependend on the development of the macroeconomic situation in source market countries. Public work category AFC No. of Archival Copy 37757 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Number of the records: 1