Assessing the effectiveness and efficiency of marketing communication of a poster

Number of the records: 1

Title	Assessing the effectiveness and efficiency of marketing communication of a poster
Author info	Jaroslav Ďaďo, Daniela Daxnerová
Author	Ďaďo Jaroslav 1954- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors	Daxnerová Daniela (50%)
Source document	Marketing w 25-leciu gospodarki rynkowej w Polsce : konferencia naukowa. S. 269-281 / Czubała Anna ; Sagan Adam. - Warszawa : Polskie Wydawnictwo Ekonomiczne, 2014 ; Marketing w 25-leciu gospodarki rynkowej vedecká konferencia
Keywords	marketingová komunikácia - communication in marketing - marketing communication nástroje marketingovej komunikácie - marketing communication tools reklama a propagácia - advertising and promotion
Language	English
Country	Poland
systematics	339.138
Public work category	AFC
No. of Archival Copy	34954
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

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Number of the records: 1