Patráš, Vladimír, 1959- Sociolinguistic opinions on the embedded text of e-periodicals in the Slavic language environment / Vladimír Patráš. -- Within electronically determined communication dealing with linking (tagging), a hypertext user text pop-up system is achieved through a visually inserted text (intext, in-text). The in-text, like the inserted text, refers to the technological possibility to include an additional – thematically, pragmatic-communicationally and genre typologically heterogeneous – text into a core ground text plan. The result of the text foray (“amalgamation”) is a diversion from the primary text line, occasionally without an active click to a hyperlink. Bi-constituency affects interception, it restructures the work of the brain and supports its performance. It can decrease the concentration of a receiver on the content or weaken its context as well as its meaning or support the distraction from the fundamental text and the following of an immediate more attractive line. The aim of this contrast tuned paper is to synergically describe the ground extra-linguistic conditions and consequences of in-text activation, or an embedded text in the electronic media environment. Concurrently, a certain share of the bi-constituent text in cohesion and coherence is represented, simultaneously with the disparateness and content-compositional impermanence of media communication within a selected language and socio-cultural conditions. A sample of selected e-periodicals from the west-, south- and east-Slavic language environments (Croatian and Russian along with Slovak) is used as an argumentation platform

In Czech and Slovak linguistic review. -- Olomouc : Univerzita Palackého v Olomouci, 2012. -- ISSN 1805-1502. -- No. 2 (2012), pp. 90-105

1. sociolingvistika 2. elektronicky podmienená komunikácia 3. electronically determined communication

I. Czech and Slovak linguistic review. -- No. 2 (2012), pp. 90-105

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