Number of the records: 1  

Contemporary brand management

  1. TitleContemporary brand management
    Author infoJohny K. Johansson, Kurt A. Carlson
    Author Johansson Johny K.
    Co-authors Carlson Kurt A.
    Issue dataThousand Oaks : SAGE Publications , 2015. - xi; 258 s. : obr., 23 cm
    Issue[1st ed.]
    ISBN978-1-4522-4287-3
    NoteBibliografia s. 240-247. Register
    Keywords marketing   strategické plánovanie - strategic planning   značkovanie   branding  
    LanguageEnglish
    CountryUnited States of America
    systematics 339.138
    003.65
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count2, currently available 0, at library only 2
    Call numberLocationSublocationUmiestnenieInfo
    345921Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only
    346150Univerzita Mateja BelaEconomic reading roomIn-Library Use Only

Number of the records: 1  

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.