Number of the records: 1
Contemporary brand management
Title Contemporary brand management Author info Johny K. Johansson, Kurt A. Carlson Author Johansson Johny K.
Co-authors Carlson Kurt A.
Issue data Thousand Oaks : SAGE Publications , 2015. - xi; 258 s. : obr., 23 cm Issue [1st ed.] ISBN 978-1-4522-4287-3 Note Bibliografia s. 240-247. Register Keywords marketing strategické plánovanie - strategic planning značkovanie branding Language English Country United States of America systematics 339.138 003.65 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 Call number Location Sublocation Umiestnenie Info 345921 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 346150 Univerzita Mateja Bela Economic reading room In-Library Use Only
Number of the records: 1