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Marketingový audit a jeho miesto v systéme podnikového riadenia
Title Marketingový audit a jeho miesto v systéme podnikového riadenia Par.title Marketing audit and its place in business management Author info Denisa Lipnická Author Lipnická Denisa 1987- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Manažment podnikania a vecí verejných : zborník vedeckých prác, Roč. 2, č. 2 (2012). - Bratislava : Slovenská akadémia manažmentu, 2012 / Tóth Miroslav 1973- ; Majtán Štefan ; Lipták František Keywords marketingový audit - marketing auditing kontroling - controlling marketingová analýza - marketing analysis podniková diagnostika podnikanie - business - entrepreneurship business diagnostics Language Slovak Country Slovak Republic systematics 339.138 Annotation This contribution deals with the issue of marketing audit and its place in the business management. It states the definitions of audit, control, controlling, business analysis and diagnostics. This contribution defines these terms from a marketing perspective and as a result of this fact, it also focuses on marketing audit, marketing control, marketing controlling and marketing analysis. The aim of this contribution is to compare these analyzed activities, especially in terms of their content focus and then to graphically illustrate the relations among these analyzed activities in the business management. In conclusion, the contribution highlights the main findings of the issue of marketing audit Public work category AED No. of Archival Copy 24894 Repercussion category ĎAĎO, Jaroslav - TÁBORECKÁ-PETROVIČOVÁ, Janka. Marketing strategies. Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta, 2013. 225 s. ISBN 978-80-557-0555-2.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (2) - PUBLIKAČNÁ ČINNOSŤ 
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Number of the records: 1