- Destination Branding: Brand Equity, Brand Identity, Brand Extensions …
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Destination Branding: Brand Equity, Brand Identity, Brand Extensions and Co-branding

  1. TitleDestination Branding: Brand Equity, Brand Identity, Brand Extensions and Co-branding
    Author infoMetin Kozak, Marica Mazurek
    Author Kozak Metin
    Co-authors Mazureková Marica 1959- UMBEF14 - Inštitút ekonomických vied
    Source documentFolia Turistica. Vol. 25(1) (2011), p. 93-112. - Kraków : Akademia Wychowania Fizycznego Im. Bronisława Czecha w Krakowie, 2011
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
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Number of the records: 1  

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