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Destination Branding: Brand Equity, Brand Identity, Brand Extensions and Co-branding
Title Destination Branding: Brand Equity, Brand Identity, Brand Extensions and Co-branding Author info Metin Kozak, Marica Mazurek Author Kozak Metin (50%)
Co-authors Mazureková Marica 1959- (50%) UMBEF14 - Inštitút ekonomických vied
Source document Folia Turistica. Vol. 25(1) (2011), p. 93-112. - Kraków : Akademia Wychowania Fizycznego Im. Bronisława Czecha w Krakowie, 2011 Keywords destination branding brand equities brand identity brand extensions co-branding and partnerships Language English Country Poland systematics 33 Public work category ADE No. of Archival Copy 22813 Repercussion category RIZWAN, Syed Ahmad. Folia Turistica Vol. 25 (1), 2011 Special Edition "The Master Classes". In Tourism recreation research. ISSN 0250-8281, 2013, vol. 38 (1), pp. 122-123.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Number of the records: 1