Number of the records: 1  

Positioning

  1. TitlePositioning
    Par.titlePozicioning
    Author infoMonika Ďaďová, Jaroslav Ďaďo
    Author Ďaďová Monika (60%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Ďaďo Jaroslav 1954- (40%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Marketing on the international markets of commodities and services: global aspects : the II international scientific-practical conference of teachers, post-graduate students and students, 21.-23. 7. 2011. S. 68-69. - Doneck : Doneckij nacionaľnyj universitet ekonomiki a torgovli, 2011 ; Marketing on the international markets of commodities and services: global aspects international scientific-practical conference
    Keywords trhová pozícia   pozicioning   postavenie podniku na trhu - position of the company on the market   positioning   customer perceptions  
    LanguageEnglish
    CountryUkraine
    systematics 339.13
    Public work category BFB
    No. of Archival Copy21810
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
Number of the records: 1  

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