Number of the records: 1  

Strategic Marketing

  1. TitleStrategic Marketing
    Par.title[Le marketing stratégique]
    SubtitleA European Approach
    Author infoJean-Jacques Lambin
    Author Lambin Jean-Jacques
    Issue dataMcGraw-Hill ; London , c1993. - xv, 539 s. : grafy, obr., tab., 24 cm
    Issue1st ed.
    ISBN0-07-707795-4
    NoteSúbežný názov vo francúzštine
    Keywords marketing   manažment - management   strategický manažment - strategic management  
    LanguageEnglish
    CountryGreat Britian
    systematics 658.8
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    247306Univerzita Mateja BelaEconomic reading roomFond MBAIn-Library Use Only

Number of the records: 1  

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