Number of the records: 1  

Marketing communications in tourism and hospitality

  1. TitleMarketing communications in tourism and hospitality
    Subtitleconcepts, strategies and cases
    Author infoScott McCabe
    Author McCabe Scott
    Issue dataOxford : Elsevier Butterworth-Heinemann , c2009. - 300 s. : il., tab., 25 cm
    Issue1st ed.
    Edition Hospitality, leisure and tourism
    ISBN978-0-7506-8277-0
    NoteBibliogr. odkazy. Reg.
    Keywords cestovný ruch - turizmus - tourism   marketingová komunikácia - communication in marketing - marketing communication  
    LanguageEnglish
    CountryGreat Britian
    systematics 338.48
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    328339Univerzita Mateja BelaDepartment of tourismIn-Library Use Only

Number of the records: 1  

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