Number of the records: 1
Invigorating the destination´s marketing strategy? (The case of Slovakia)
Title Invigorating the destination´s marketing strategy? (The case of Slovakia) Author info Andrej Malachovský, Alžbeta Kiráľová Author Malachovský Andrej 1974- (60%) UMBEF01 - Katedra cestovného ruchu
Co-authors Kiráľová Alžbeta (40%)
Source document Procedia - social and behavioral sciences : international conference on strategic innovative marketing, IC-SIM 2014, September 1-4, 2014, Madrid, Spain. Vol. 175 (2015), pp. 393-400. - Amsterdam : Elsevier, 2015 ; IC-SIM 2014 international conference on strategic innovative marketing ; 4th Economics & Finance Conference conference Keywords cestovný ruch - turizmus - tourism marketingové stratégie - marketing strategy destinácie destinations Language English systematics 338.48 URL Link na zdrojový dokument Public work category AFC No. of Archival Copy 35496 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika unrecognised
File name Downloaded Size Comment 35496 44 4.2 MB
Number of the records: 1