Marketing management process in the nonprofit organizations

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Title	Marketing management process in the nonprofit organizations
Author info	Zdenka Musová
Author	Musová Zdenka 1971- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document	E-management 2004 : text book of international scientific conference, Banská Bystrica, 21.-22.09.2004. S. [1-10]. - Banská Bystrica : Matej Bel University, 2004 / Ďaďo Jaroslav 1954- ; Lipták František ; E-Management 2004 international scientific conference
Keywords	neziskové organizácie - nonprofit organizations active marketing kľúčové zákaznícke skupiny marketingové plánovanie - marketing planning segmentácia trhu - trhová segmentácia - market segmentation
Language	English
Country	Slovak Republic
systematics	336.7
Public work category	AFD
No. of Archival Copy	25542
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

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Number of the records: 1