Number of the records: 1

Consumers' perception of the brand in the cause-related marketing

Title	Consumers' perception of the brand in the cause-related marketing
Author info	Zdenka Musová, Zuzana Huliaková, Hussam Musa
Author	Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors	Huliaková Zuzana 1991- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku Musa Hussam 1968- (33%) UMBEF04 - Katedra financií a účtovníctva
Source document	Marketing identity 2016 : conference proceedings from international scientific conference "Marketing identity 2016", Smolenice, 8th - 9th November 2016, part 2 - Brands we love. Pp. 219-230. - Trnava : Univerzita Cyrila a Metoda, 2016 ; Marketing identity 2016 international scientific conference
Keywords	brand dobročinný marketing - cause related marketing spoločenská zodpovednosť podnikov - corporate social responsibility - CSR
Language	English
Country	Slovak Republic
systematics	339.138
Public work category	AFD
No. of Archival Copy	40063
Repercussion category	MURA, Ladislav - MARCHEVSKÁ, Martina - DUBRAVSKÁ, Mariana. Slovak retail business across panel regression model. In Marketing and management of innovations. ISSN 2218-4511, 2018, no. 4, pp. 203-211.
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

unrecognised

Number of the records: 1