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Innovations of selected marketing instruments in mountain resorts - sustainability or market driven forces?
Title Innovations of selected marketing instruments in mountain resorts - sustainability or market driven forces? Author info Jana Kučerová Author Kučerová Jana 1955-2022 (100%) UMBEF01 - Katedra cestovného ruchu
Source document Changing paradigms in sustainable mountain tourism research : problems and perspectives. S. 173-192 [1,05 AH]. - Berlin : Erich Schmidt Verlag, 2017 Keywords inovatívny marketing horské strediská udržateľný rozvoj cestovného ruchu - sustainable development of tourism Language English Country Germany systematics 338.48 Public work category AEC No. of Archival Copy 39919 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
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