Number of the records: 1
The emotional attachment built through the attitudes and managerial approach to place marketing and branding: "A Golden City" of Kremnica, Slovakia
Title The emotional attachment built through the attitudes and managerial approach to place marketing and branding: "A Golden City" of Kremnica, Slovakia Author info Marica Mazurek Author Mazureková Marica 1959- (100%) UMBEF14 - Inštitút ekonomických vied
Source document Marketing places and spaces: shifting tourism flows : 5th advances in tourism marketing conference, Vilamoura, Portugal, 2nd to 4th October 2013. S. [1-11]. - Vilamoura : University of Algarve, 2013 Keywords destination branding marketing cestovného ruchu - tourism marketing riadenie značky - brand management co-branding and partnerships Headings Geogr. Kremnica (Slovensko) Language English Country Portugal systematics 338 Public work category AFC No. of Archival Copy 27780 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Number of the records: 1