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Marketing mix

  1. TitleMarketing mix
    Author infoMiroslav Tuma
    Author Tuma Miroslav 1931- UMBFP08 - Katedra chémie
    Source documentŠkola praktického marketingu 13. S. 276-319. - Žilina : SEPI
    Keywords produkt   ceny - prices   distribúcia - distribution   podpora predaja - sales support   reklama  
    systematics 658.8
    Public work category BBB
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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