Number of the records: 1
McDonald's - tak trochu jiná kultura?
Title McDonald's - tak trochu jiná kultura? Subtitle případová studie o značce McDonald's a její reklamě Author info Markéta Pravdová Author Pravdová Markéta
Issue data Praha : Univerzita Karlova , 2006. - 246 s. : il., tab., 21 cm Issue 1. vyd. ISBN 80-246-1178-3 Note Bibliografia s. 171-177. Bibliogr. odkazy Corporation keywords McDonald's Corporation
Keywords globalizácia - globalization reklama a propagácia - advertising and promotion konzumná spoločnosť - consumer society Language Czech Country Czech Republic systematics 316.422 658.8:316.77 659.1 316.3:17.023.5 Annotation Res. angl. Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 325911 Univerzita Mateja Bela Reading room of political science and law In-Library Use Only 325912 Univerzita Mateja Bela Reading room of political science and law
Number of the records: 1