Number of the records: 1
Úloha BI ako nástroja na vyhodnocovanie preferencií zákazníkov
Title Úloha BI ako nástroja na vyhodnocovanie preferencií zákazníkov Par.title The role of BI as a tool of customer preferences evaluation Author info Mária Pomffyová Author Pomffyová Mária 1963- (100%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Kvalita produkcie a jej udržateľnosť v kontexte environmentálnych a ekonomických aspektov : nekonferenčný zborník vedeckých prác. S. 9-24. - Poprad : Výskumný ústav ekonomiky a manažmentu, 2021 / Bartková Lucia 1983- ; Závadská Zuzana 1975- ; Šatanová Anna ; Kadárová Jaroslava ; Sedliačiková Mariana Keywords riadenie IKT potravinárske produkty - food products hodnotové reťazce - value chains prístup k informáciám - access to information malé a stredné podniky - malé a stredné podniky (MaSP) - small and medium-sized enterprises - small and medium-sized companies - small and medium enterprises konkurencieschopnosť - competitiveness covid-19 - koronavírus - Covid-19 (disease) - SARS-CoV-2 disease - Coronavirus disease 2019 Headings Geogr. Slovensko Form. Descr. príspevky v zborníku - proceedings papers Language Slovak Country Slovak Republic Annotation The aim of this paper is to examine how the use of ICT can increase own and general awareness, and how this will affect the transparency of the value chain. We assume that the level of the use of ICT as a tool to unify access, analysis and reporting can increase the quality of knowledge awareness, which can increase the transparency of business across the EU. We will examine the extent of their use to support communication in the field of information obtaining and sharing on issues of dual quality of daily consumption products sold in the European Union. The possibilities of the Power BI in the process of analysis and report the answers to the questions of a questionnaire survey aimed at obtaining an overview of the personal attitudes and preferences of 987 Slovak consumers on the researched issues are used. As a conclusion, we will summarize how a measure of general knowledge can increase business transparency and the level of customer satisfaction. The development of a new methodology to examine the different composition of food products with the same label across the EU is a good example how to improve the functioning of food supply chains Public work category AED No. of Archival Copy 50072 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
document on cd/dvd
Number of the records: 1