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Branding paradigms and the shift of methodological approaches to branding in tourism settings

  1. TitleBranding paradigms and the shift of methodological approaches to branding in tourism settings
    Author infoMarica Mazurek
    Author Mazureková Marica 1959- (100%) UMBEF14 - Inštitút ekonomických vied
    Source document Kybernetes : tourism management based on systems-thinking, holism and social responsibility. Vol. 43, no. 3/4, special issue (2014), pp. 565-586. - Bingley : Emerald Publishing Limited, 2014
    Keywords cestovný ruch - turizmus - tourism   paradigms   epistemológia - epistemology   branding   social value approaches  
    LanguageEnglish
    CountryGreat Britian
    systematics 338.48
    Public work category ADC
    No. of Archival Copy30649
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
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