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Handbook of marketing scales
Title Handbook of marketing scales Subtitle multi-item measures for marketing and consumer behavior research Author info William O. Bearden, Richard G. Netemeyer Author Bearden William O.
Co-authors Netemeyer Richard G.
Issue data Thousand Oaks : SAGE Publications , 1999. - xiv; 537 s. : tab., 29 cm Issue 2nd ed. ISBN 978-0-7619-1000-8 Note Bibliografické odkazy. Register Keywords marketingový výskum - výskum trhu - marketing research - market research zákaznícke správanie marketing spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour Language English Country United States of America systematics 339.138 336.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 337890 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
Number of the records: 1