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The consistency of marketing performance management system in selected company

  1. TitleThe consistency of marketing performance management system in selected company
    Author infoSimona Šályová
    Author Budinská Simona 1992- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Management in theory and practice : 15th international scientific conference for Phd students and young researchers, 21st - 22nd April 2016, Bratislava. S. 228-237. - Praha : Newton college, 2016 ; Management in theory and practice medzinárodná vedecká konferencia
    NoteAbstrakt publikovaný In: Management in theory and practice : 15th International scientific conference for Phd students and young researchers, 21st - 22nd April 2016, Bratislava. Bratislava : Vydavateľstvo Univerzity Komenského, 2016. ISBN 978-80-223-4104-2, s. 31.
    Keywords výkonnosť podniku - podniková výkonnosť - industrial productivity - business performance   marketing  
    LanguageEnglish
    CountryCzech Republic
    systematics 339.138
    Public work category AFD
    No. of Archival Copy37647
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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Number of the records: 1  

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