Number of the records: 1  

Strategický marketing

  1. TitleStrategický marketing
    Subtitlestrategie a trendy
    Author infoDagmar Jakubíková
    Author Jakubíková Dagmar
    Issue dataPraha : Grada , 2013. - 362 s. : obr., port., sch., tab., 25 cm
    Issue2., rozš. vyd.
    Edition Expert
    ISBN978-80-247-4670-8
    NoteBibliografia s. 348-357. Register
    Keywords strategický marketing - strategic marketing   marketingový mix - marketing mix   marketingové koncepcie - marketing conceptions  
    Form. Descr.monografie - monographies
    LanguageCzech
    CountryCzech Republic
    systematics 658.8
    658.8:005.21
    339.138
    AnnotationResumé anglicky
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count5, currently available 0, at library only 5
    Call numberLocationSublocationUmiestnenieInfo
    357727Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
    359545Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only
    368289Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only
    368972Univerzita Mateja BelaInstitute of managerial systems (Detached department Poprad)In-Library Use Only
    382841Univerzita Mateja BelaCC Kariérne centrum UMBIn-Library Use Only

Number of the records: 1  

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