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Humour without pathos of internet memes in the context of online visual communication
Title Humour without pathos of internet memes in the context of online visual communication Author info Jana Pecniková, Jozefa Pevčíková Author Pecníková Jana 1988- (50%) UMBFF04 - Katedra romanistiky
Co-authors Pevčíková Jozefa (50%)
Source document University of Bucharest Review - Literary and Cultural Studies Series. Vol. 13, no. 1 (2023), pp. 17-28. - Bukurešť : Editura Universităţii din Bucureşti, 2023 Keywords vizuálna komunikácia - visual communication internetová komunikácia - online komunikácia - on-line komunikácia - Internet communication vizuálny a verbálny jazyk virtuálne prostredie - virtual environment Form. Descr. články - journal articles Language English Country Romania Annotation In this article we focus on internet memes that have become an important genre of online communication, as internet users have created a new visual language: not only in form, but also in meaning (often very satiric). Internet memes relate to the Web 2.0 phenomenon, where users can access hundreds of meme templates, images, or short videos, and can assign them a specific meaning. The aim of this article is to theoretically define the “memetic visual language” with specific background, forms, and rules for creating and decoding it. In the empirical part of paper, we present a selection of examples put forward by the Slovak project ZOMRI, meant to demonstrate without pathos, but with humour, the power of internet memes to depict the personality of Slovak president Zuzana Caputova. URL Link na plný text Public work category ADM No. of Archival Copy 53542 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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