Number of the records: 1
Marketing 4.0
Title Marketing 4.0 Subtitle moving from traditional to digital Author info Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Author Kotler Philip
Co-authors Kartajaya Hermawan
Setiawan Iwan
Issue data Hoboken : John Wiley & Sons , c2017. - xix, 184 s. : il., 24 cm ISBN 978-1-119-34120-8 Note Register Keywords marketing internetový marketing - internet marketing príručky handbooks Language English Country United States of America systematics 658.8 648.8:004.738.5 (035) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 364083 Univerzita Mateja Bela Economic reading room In-Library Use Only
Number of the records: 1