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Creative approach to the innovations based on the product benchmarking results

  1. TitleCreative approach to the innovations based on the product benchmarking results
    Author infoMarcela Kovaľová, Zuzana Nogová
    Author Kovaľová Marcela 1983- (80%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Nogová Zuzana (20%)
    Source document Innovation management, entrepreneurship and corporate sustainability : proceedings of the 4th international conference, Prague, 26 - 27 May 2016. S. 338-348. - Praha : Vysoká škola ekonomická v Praze, 2016 ; Innovation management, entrepreneurship and corporate sustainability international conference
    NoteAbstrakt: Innovation Management, entrepreneurship and corporate sustainability : book of abstracts of the 4th international conference 26-27 May 2016, Prague. Praha : Vysoká škola ekonomická v Praze, Nakladatelství Oeconomica, 2016. ISBN 978-80-245-2154-1, s. 41.
    Keywords evaluating innovations   benchmarking   kreativita - tvorivosť - creative ability - creativity   creativity development  
    LanguageEnglish
    CountryCzech Republic
    systematics 334
    Public work category AFC
    No. of Archival Copy37166
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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