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Building a positive perception of a destination brand
Title Building a positive perception of a destination brand Subtitle case study of selected tourist resorts in Slovakia Author info Vanda Maráková, Ivana Šimočková Author Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Šimočková Ivana 1985- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Zarzadząnie turystyką w kryzysie. S. 41-52. - Varšava : CeDeWu, 2013 / Jaworski Jerzy ; Kozioł Leszek Keywords cestovný ruch - turizmus - tourism rezorty - resorts resort of tourism Language English Country Poland systematics 338.48 Public work category AEC No. of Archival Copy 29038 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Number of the records: 1