Number of the records: 1  

Strategic Brand Management

  1. TitleStrategic Brand Management
    Subtitlea European Perspective
    Author infoKevin Lane Keller, Tony Apéria, Mats Georgson
    Author Keller Kevin Lane
    Co-authors Apéria Tony
    Georgson Mats
    Issue dataHarlow : Pearson Education Limited , 2012. - 940 s. : grafy, il., schm., tab., 25 cm
    Issue2nd ed.
    Edition Prentice Hall Finacial Times
    ISBN978-0-273-73787-2
    NoteBibliogr. odkazy. Reg.
    Keywords strategický manažment - strategické riadenie - strategic management   marketingový manažment - marketing management  
    LanguageEnglish
    CountryGreat Britian
    systematics 005
    658.8
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count2, currently available 0, at library only 2
    Call numberLocationSublocationUmiestnenieInfo
    331291Univerzita Mateja BelaDepartment of tourismIn-Library Use Only
    340903Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only

Number of the records: 1  

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.