Impact of globalization into marketing communication area

Number of the records: 1

Title	Impact of globalization into marketing communication area
Par.title	Vplyv globalizácie na sféru marketingovej komunikácie
Author info	Andrea Danková, Monika Ďaďová
Author	Danková Andrea 1986- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors	Ďaďová Monika (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document	Ukraine-Slovakia : the International scientific-practical conference for under- and post-graduate students and young scientists, Tom II. S. 66. - Donetsk : Donetsk National University of Economics and Trade, 2010
Keywords	globalizácia - globalization komunikačné nástroje - communication tools reklama communication tools
Language	English
Country	Ukraine
systematics	339.138
Public work category	AFG
No. of Archival Copy	16977
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

unrecognised

Number of the records: 1