Number of the records: 1
Strategic marketing
Title Strategic marketing Author info David W. Cravens, Nigel F. Piercy Author Cravens David W.
Co-authors Piercy Nigel F.
Issue data New York : McGraw-Hill , 2003. - xviii, 843 s. : ilustr., tab., 26 cm Issue 7th ed. ISBN 0-07-115161-3 Note Bibliografické odkazy. Menný a vecný register. Keywords marketing rozhodovanie - decision making manažment - management prípadové štúdie - case studies Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 250404 Univerzita Mateja Bela Universal reading room In-Library Use Only
Number of the records: 1