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Slovak consumer attitudes to direct marketing methods

  1. TitleSlovak consumer attitudes to direct marketing methods
    Author infoJozef Ďurian
    Author Ďurian Jozef 1973- UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source documentActa Oeconomica No 13. S. 19-23. - Banská Bystrica : Ekonomická fakulta UMB, 2002
    NoteRes. angl., tab., grafy
    Keywords marketing   marketingové metódy   zákazníci - customers  
    LanguageSlovak
    systematics 658.8
    Public work category AED
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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