Number of the records: 1
The possibilities of artificial intelligence applications in the marketing management of the company
Title The possibilities of artificial intelligence applications in the marketing management of the company Author info Peter Laco, Patrícia Šebová Author Laco Peter 1975- (60%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
Co-authors Šebová Patrícia (40%)
Source document Application of mathematics and statistics in economics 2024 : book of abstracts. Pp. 21. - Vroclav : Wydawnictvo Universytetu Ekonomicznego we Wroclawiu, 2024 / Ostasiewicz Walenty ; Dębicka Joanna ; Hindls Richard 1950- ; Hronová Stanislava 1954- ; Zimka Rudolf 1943- ; Zimková Emília 1964- ; Boďa Martin 1984- ; Vltavská Kristýna ; Zmyślona Beata ; Applications of mathematics and statistics in economics konferencia Keywords umelá inteligencia - artificial intelligence manažment - management digitálny marketing - digital marketing Language English Country Poland Public work category GII No. of Archival Copy 54798 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
article
Number of the records: 1