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Marketing the public sector
Title Marketing the public sector Subtitle promoting the casue of public and nonprofit agencies Author info Seymour H. Fine Author Fine Seymour H.
Issue data New York : Routledge , 2017. - xxiv, 360 s. : il., tab., 24 cm Issue 1st ed. ISBN 978-1-138-52767-6 Note Bibliografia. Registre Keywords sociálny marketing - social marketing korporácie - corporations neziskový marketing - nonprofit marketing reklama a propagácia - advertising and promotion verejné služby - public utilities - public services Form. Descr. monografie - monographies Language English Country United States of America systematics 658.8:364 347.72 334.012.46 659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 390138 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
Number of the records: 1