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Mapping the wood colour preferences among potential customers

  1. TitleMapping the wood colour preferences among potential customers
    Author infoMariana Sedliačiková, Patrik Aláč ... [et al.]
    Author Sedliačiková Mariana (30%)
    Co-authors Aláč Patrik (30%)
    Moresová Mária 1992- (30%)
    Sedliačik Ivan 1975- (10%) UMBEF04 - Katedra financií a účtovníctva
    Source document Acta Facultatis Xylologiae Zvolen. Roč. 63, č. 2 (2021), s. 163-173. - Zvolen : Technická univerzita vo Zvolene, 2021
    Keywords drevo - wood   farby - farba - colors - colours   empirický výskum - empirical research   preferencie zákazníkov  
    Form. Descr.články - journal articles
    LanguageEnglish
    CountrySlovak Republic
    AnnotationThe knowledge of the requirements and specifications of the current, as well as potential customers, is a necessary condition for the successful operation of enterprises in the market. The goal of this paper is to map and monitor the preference of Slovak customers for colour of wood products. The mapping of the interest in the wood colour among potential customers was carried out using the interrogating method in the form of a questionnaire. The research results were evaluated descriptively and graphically. Respondents stated that they were most affected by quality when buying wood products. Another result is that the respondents focus on domestic rather than tropical woody plants. Although tropical woods are becoming popular since they have a very attractive colour. Most respondents, specifically 80%, focus on the natural colour of wood. Respondents prefer mainly brown matt colours with a distinctive grain, followed by white and grey colours. A smaller number of respondents choose bla
    URL Link na plný text
    Public work category ADN
    No. of Archival Copy51283
    Repercussion category BEKHTA, Pavlo - KRYSTOFIAK, Tomasz - LIS, Barbara - BEKHTA, Nataliya. The impact of sanding and thermal compression of wood, varnish type and artificial aging in indoor conditions on the varnished surface color. In Forests. ISSN 1999-4907, 2022, vol. 13, no. 2, pp. 1-24.
    SLABEJOVÁ, Gabriela - VIDHOLDOVÁ, Zuzana - ŠMIDRIAKOVÁ, Mária. Change in the colour of transparent surface finish on hydrothermally treated wood. In Acta facultatis xylologiae Zvolen. ISSN 1336-3824, 2023, vol. 65, no. 1, pp. 45-56.
    VIDHOLDOVÁ, Zuzana - SLABEJOVÁ, Gabriela - ŠMIDRIAKOVÁ, Mária. The colour difference of transparent surface finish on hydrothermally treated beech wood in the interior. In Annals of Warsaw university of life sciences SGGW. Forestry and wood technology [online]. 2023, no. 122, pp. 89-98 [cit. 2024-07-09]. ISSN 2719-6518. Dostupné na: https://doi.org/10.5604/01.3001.0053.8672
    MAO, Yongchun - LI, Puhong - HAO, Pingting. The effects of wooden furniture color, floor material, and age on design evaluation, visual attention, and emotions in office environments. In Buildings. ISSN 2075-5309, 2024, vol. 14, no. 6, pp. 1-16.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
Number of the records: 1  

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