Number of the records: 1  

Blue ocean strategy

  1. TitleBlue ocean strategy
    Subtitlehow to create uncontested market space and make the competition irrelevant
    Author infoW. Chan Kim, Renée Mauborgne
    Author Kim W. Chan
    Co-authors Mauborgne Renée
    Issue dataBoston, Massachusetts : Harvard Business Review Press , 2015. - xxviii, 287 s. : il.
    Edition Harvard Business School Press
    ISBN978-1-62527-449-6
    NoteBibliografia. Register
    Keywords strategický manažment - strategické riadenie - strategic management   segmentácia trhu - trhová segmentácia - market segmentation   inovácie - innovations   konkurencieschopnosť - competitiveness  
    Form. Descr.štúdie - studies
    LanguageEnglish
    CountryUnited States of America
    systematics 005.21
    339.138.017
    330.341.1
    005.332.4
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    382728Univerzita Mateja BelaDepartment of economicsIn-Library Use Only

Number of the records: 1  

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