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Contagious

  1. TitleContagious
    Subtitlewhy things catch on
    Author infoJonah Berger
    Author Berger Jonah
    Issue dataNew York : Simon & Schuster , 2016. - viii, 244 s. : il., 21 cm
    Issue1st trade paperback ed.
    ISBN978-1-4516-8658-6
    NoteBibliografické odkazy. Register
    Keywords nové produkty - new products   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   popularita - popularity   ekonomické aspekty - economic aspects  
    Form. Descr.monografie - monographies
    LanguageEnglish
    CountryUnited States of America
    systematics 658.62
    366.1
    316.654-022.211
    33
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    378858Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only

Number of the records: 1  

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